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Oct 30, 2020 | By Crayo Tech

Crayo Tech- Digital Marketing Services and Trends

Look around… what do you see?

I see a world engulfed in an era of everything digital. Either you adopt practices that support the latest technological trends or face the possibility of being replaced by those that are.

This is especially true for businesses today. According to Digital Business research by IDG, 89% of all companies have already adopted a digital-first business strategy or are planning to. But it’s not only about offering online services that matter.

Brands need to embrace digital marketing, and the sooner, the better. Traditional marketing techniques aren’t innovative enough to align with customer preferences and habits.

Here is a list of some critical aspects your digital marketing campaign should include.

1. Content Marketing

This is a segment of marketing that focuses on producing and distributing content to attract and retain consumers. So instead of concentrating on pitching merchandise and services, brands work on providing valuable, relevant information to the target audience.

The aim is to connect with consumers by resolving their pain points and answering their questions. The long-term benefits include improved brand awareness and lead generation. According to CMI, content marketing has 6x higher conversion than other methods.

Engagement rate is 18.96%
Customer retention is 90% higher
Purchasing frequency is 250% higher

3. SEO (Search Engine Optimization)

SEO is the latest buzzword in digital marketing. Brands know that in order to improve visibility on search results, you need to be on Google’s radar. 92% of traffic goes to the first page of Google results.

This is where SEO strategies can help. The higher you rank on SERPs, the greater the opportunity to acquire more leads and conversions.

SEO comprises of three main types:

On-page SEO: The focus is primarily on the content available on the page of a website. This includes optimizing content, keywords, images, page loading speed, etc.
Off-page SEO: Activities center on driving referral traffic to a website and building brand awareness. This includes guest blogging, link-building, social media marketing, etc.
Technical SEO: Here, the attention is on the backend of a website. This includes the coding of web pages, image compression, CSS file optimization, structured data, etc.

4. Email Marketing

According to optinmonster.com, 90% of the people over the age of 15 emails daily. So it makes sense for businesses to use emails to attract and retain customers.

Moreover, companies have been able to successfully promote their content, brand, and products through personalized messages.

Contrary to belief, trends show that email remains a great way to reach target audiences. Consider, for example, how emails have a 22.86% open rate and 3.71% CTR while social media has a 0.58% engagement rate.

Email marketing is proving to be an essential part of digital marketing campaigns. Not only is it cost-effective, but it also allows businesses to segment contacts in order to deliver personalized messages that customers find difficult to ignore.

5. PPC (Pay Per Click)

PPC is another kind of online advertising where marketers pay every time an online user clicks an ad. Search engine advertising remains one of the most trending types of PPC. SocialMediaToday quotes that 40% of brands aim to increase their PPC budget, indicating that it’s still an effective and lucrative tool for marketers.

We’ve all seen PPC ads displayed in the sponsored section of the search engine’s results page. Whenever such an ad is clicked, the visitor is sent to a landing page or the website. Brands can buy visits to their site alongside attempting to earn them organically through SEO.

But PPC campaigns can be carried out on social media as well. Using data gathered from these platforms, ads can be targeted to users based on demographics, interests, etc. By understanding the behavior and search patterns of your customers, you can target your audience better. And depending on your campaign’s goals and objectives, you can choose promotional methods that will effectively draw more consumers towards your brand.

Final thoughts

Digital marketing offers an in-depth analysis of your target audience. The valuable insights that you can acquire through monitoring the right metrics will allow you to thrive and survive in the fierce digital landscape.

Moreover, reaching out to reputable digital agencies that have extensive knowledge and experience about the latest trends. They can help develop effective campaigns specifically suited for your brand.

Looking for a reputable digital marketing agency? Horns up!

Crayotech – digital marketing company is here to help you. Let’s chat and discuss your marketing goals